HEATHWOOD THE NEW CONCEPT IN FLOORING RETAIL

HEATHWOOD CARPETS & FLOORING LTD THE CARPET & FLOORING SHOP IN BIRCHGROVE CALL 02921 320532

OUR FAMILY COMPANY HEATHWOOD  CARPETS AND FLOORING HAS BEEN TRADING IN OUR HOME CITY OF CARDIFF ONLY FROM FEBUARY 2012  AND TO MANY IN THE BIG CITY IS  A UNKNOWN QUANTITY IN THE FLOORING TRADE .

THE COMPANY HOWEVER BOASTS  STAFF AND CONTRACTORS WITH A  BACKGROUND OF PREVIOUS EXPERIENCE AND KNOWLEDGE  OF THE FLOORING TRADE THAT IS RIVALED BY  ONLY A FEW  OF THE CURRENT COMPETITORS…..BIG WORDS   PERHAPS  BUT  MAYBE NO   AS WE FEEL THAT THE OVERALL  STANDARD  OF  QUALITY OF THE FLOORING TRADE IN TODAYS  MARKET  IS TO PUT IT MILDLY RUBBISH AND NEEDS A MASSIVE SHAKE UP.

AS A FAMILY BUSINESS IT IS OUR REALISATION THAT THE ONLY REAL THING THAT MATTERS IN THIS TRADE  AS WITH ANY OTHER TRADE  IS THE SUPPLY OF A QUALITY SERVICE.

QUALITY SERVICE ……….WELL THAT COSTS MORE   !!!

WELL NO IT DOESN’T   IM TALKING ABOUT SERVICE   NOT JUST THE PRODUCT  IN MOST INSTANCES IT COSTS NOTHING  EXTRA TO INCREASE THE STANDARD  OF ONES SERVICE.

AT HEATHWOOD WE REALISE THAT ABOVE ALL CUSTOMER SATISFACTION IS THE BEST WAY OF GETTING REPEAT BUSINESS  AND REFERALS WHICH IS THE BLOOD OF A SUCCESSFUL BUSINESS WITHOUT THAT ITS A STRUGGLE.

WE REALISE THAT EVERYBODY WILL HAVE DIFFERENT BUDGETS WHETHER IT BE A CHEAP CORD CARPET OR AN EXPENSIVE WOOL CARPET.AT HEATHWOOD  OUR STAFF ARE TRAINED TO TREAT EVERYBODY WITH THE  SAME STANDARD OF SERVICE NO MATTER WHAT THEY DECIDE TO BUY.

I WAS TALKING TO A FRIEND THE OTHER DAY  HE SAID TO ME …….”Me and the wife go shopping every week i hate it cos by the end of the week im shattered and the wife drags me around this supermarket.We get to the till and the women throws the stuff into the trolley at 100 mph and 5 minutes later me and the wife have to find an area in that supermarket amidst a crowd of other people where we  take it back out of the trolley and put it into plastic bags we just paid 5p each for to the women who threw our shopping in the trolley.

Whilst we were  doing this the woman on the till had finished serving her customers and was chatting to her friend.

He said to me well we expect that cos its the cheapest for price but i think ill try somewhere else next.

TO ME THIS IS UNACCEPTABLE AS THE COMPANY HAS DONE THE HARD THING TO GET THIS BUYING CUSTOMER THROUGH THEIR DOORS BUT THEY HAVE PROBABLY LOST FUTURE SALES  AND WITH A BETTER CUSTOMER CARE STRUCTURE THIS WOULD HAVE BEEN AVOIDABLE.

OUR FAMILY VIEWS ON SELLING IS IF YOU ARE GOING TO SELL YOU SELL PROPERLY WITH NO HALF MEASURES AND IF THATS NOT THE STANDARD THEN DONT SELL.

MANY TRADES  INCLUDING THE FLOORING  INDUSTRY  HAVE  BEEN OFFERED TO THE PUBLIC AT BELOW STANDARD LEVELS ESPECIALLY DURING THE CURRENT RECESSION WHERE RETAILERS ARE TRYING TO CUT CORNERS TO MAKE MORE PROFIT .

FLOORING RETAILERS ESPECIALLY THE LARGER BETTER KNOWN ONES WHERE THE MAJORITY OF THE PUBLIC HAVE BOUGHT FROM ARE LITTERED WITH STAFF WHO HAVE LITTLE OR NO TRAINING  AND  KNOWLEDGE OF THE ART  OF FLOORING  AND CONSEQUENTLY CUSTOMERS HAVE BEEN GIVEN BAD ADVICE.

THE PHRASE THE ART OF FLOORING IS MENTIONED ABOVE BECAUSE WE BELIEVE  THE BUSINESS WE ARE IN IS A ART.

TO REACH A LEVEL SO THAT A RETAILER IN THE FLOORING TRADE CAN OFFER THE FULL  AMAIZING ARRAY OF FLOORING ALTERNATIVES CURRENTLY AVAILABLE IN A PROPER FASHION CAN TAKE DECADES OF TRAINING AND EXPERIENCE .

UNFORTUNATELY  THE TRUTH IS THERE IS NOT THAT MANY RETAILERS IN THE FLOORING TRADE STILL TRADING THAT FIT INTO THE CRITERIA MENTIONED BUT INSTEAD IT IS SAD THAT THE TRADE HAS MOVED TO A CASH AND GRAB MONEY ORIENTATED MEDIA MOTIVATED SUPERMARKET MESS THAT IS RIDDLED WITH DISHONESTY.

FOR THE REMAINDER OF THIS POST IT IS HOPED THAT WE CAN GIVE YOU SOME USEFUL ADVICE AND IF THAT HELPS YOU SAVE MONEY OR JUST HELPS YOU ON THE RIGHT TRACK  WELL THATS FINE EVEN IF YOU DO NOT CHOOSE TO BUY FROM OUR COMPANY.

WE HAVE BEEN INVOLVED IN THE FLOORING TRADE FOR NEARLY 30 YEARS  SO IT IS WITH SOME ASSURANCE THAT WHAT WE ADVISE HOLDS A HIGH DEGREE OF CREDITABILITY.

WE UNDERSTAND THAT IT CAN BE A DAUNTING PROSPECT FOR THE INDIVIDUAL TO MAKE A DECISION ON  THEIR FLOORING AND THE CHOICE OF THEIR CONTRACTOR AS THIS TYPE OF DECISION IS NOT MADE THAT REGULAR DUE TO THE  LIFESPAN OF THE PRODUCT AND ALSO THE  EXPENSE THAT CAN BE INVOLVED.

PRICE OFTEN IS THE DECIDING FACTOR OF WHICH PRODUCT TO BUY AND WHERE TO BUY IT FROM.  PRICE COMPARISONS FROM SHOP TO SHOP CAN BE DIFFICULT WITH THE VAST AMOUNT OF RANGES AVAILABLE ON THE MARKET MANY OF WHICH MAY LOOK THE SAME AT FIRST GLANCE BUT IN FACT CAN VARY IN QUALITY DRAMATICALLY .

A RED TWIST PILE CARPET THAT IS SEEN AT FIRST GLANCE IN ONE SHOP IS NOT NECESSARILY THE SAME RED TWIST PILE SEEN IN THE NEXT SHOP EVEN THOUGH IT MAY LOOK THE SAME . A TWIST PILE CAN BE MADE FROM POLYPROPYLENE OR IT CAN BE MADE WITH A PERCENTAGE OF WOOL VARYING BETWEEN 10% AND 100%.A  TWIST PILE CARPET RANGE CAN ALSO HAVE SEVERAL VARYING DENSITIES OF PILE WEIGHT AVAILABLE IN ONE SINGLE RANGE AND ARE USUALLY GRADED 30OZ,400Z,50OZ AND 60OZ  THE HIGHER THE FIGURE THE DENSER THE PILE AND BETTER THE QUALITY AND ALTHOUGH IT MAY BE EASY TO IDENTIFY THE DIFFERENCE BETWEEN A 30OZ AND A 60OZ IT IS NOT ALWAYS TO BETWEEN A 40OZ AND 50OZ TWIST CARPET.

THEN EVEN IF YOU WERE ABLE TO COMPARE THE EXACT CARPET FROM ONE SHOP TO THE OTHER THEN THERE IS THE ACCESSORIES THE UNDERLAY GRIPPERODS AND DOORBARS.  THERE IS AN ENORMOUS CHOICE OF UNDERLAY AVAILABLE ON THE MARKET  AND WE HAVE IN EXCESS OF  40 RANGES OF UNDERLAYS AVAILABLE .

THEN…….THERE IS THE VARYING WAYS OF PLANNING THE METERAGE OF A JOB.

THERE IS OFTEN MANY DIFFERENT WAYS OF PLANNING THE FITTING OF A CARPET IN A LOUNGE , BEDROOM  OR A HALL STAIRS AND LANDING  FOR INSTANCE SOME JOBS MAY BE ECONOMISED BY HAVING A JOIN TO REDUCE THE OVERALL METERAGE.

SOME JOBS MAY ALSO BE PLANNED  OUT INCORRECTLY WHETHER IT BE BY CUSTOMER OR RETAIL ERROR.

THEN …….AND PROBABLY MOST IMPORTANTLY  IS THE QUALITY OF THE WORK CARRIED OUT .

THERE IS NO POINT SPENDING WEEKS FINDING A SUITABLE FLOORING FOR YOUR HOME AT THE CHEAPEST PRICE AND THEN FINDING THE CARPET FITTER HAS CUT IT SHORT IN SEVERAL PLACES OR THEY DONT TURN UP ON THE CORRECT DAY.

THEN……THERE IS THE AFTER SERVICE

ALL MANUFACTURERS HAVE GUARANTEES ON FLOORING PROVIDING THE GOODS ARE FITTED IN THE CORRECT LOCATIONS AND INSTALLED TO THE PROPER SPECIFICATIONS.

GUARANTEES HOWEVER ARE NOT ALWAYS EXPLAINED IN DEPTH AT THE POINT OF SALE AND ARE OFTEN USED AS A SALES GIMMICK.

A RETAILERS QUALITY CAN OFTEN BE JUDGED BY MONITORING THE TIME COMPARISON BETWEEN TURNING UP TO UNDERTAKE A NEW SALES QUOTE AND THEN TURNING UP TO VISIT A NEW  COMPLAINT.

WELL THAT IS JUST A FEW POINTS 

SO WHERE ARE YOU GOING TO BUY THAT RED CARPET FROM ?

OUR ADVICE TO YOU IS AVOID THE LARGE OUTLETS

AT A LARGE OUTLET THE PRICE FOR A LIKE FOR LIKE PRODUCT AND SERVICE WILL BE MORE EXPENSIVE COMPARED TO A SMALL OUTLET AS THEIR OVERHEADS WILL BE HIGHER .

LARGER OUTLETS WILL USUALLY PASS ON THE COST OF EXPENSIVE ADVERTISING TO THE CUSTOMER AND THEY WILL OFTEN BE THE ONES ADVERTISING NON CREDITABLE OFFERS AND DISCOUNTS THAT DEFY COMMON SENSE ECONOMICS FOR EXAMPLE 60% OFF .

PLEASE NOTE THAT IN MOST CASES YOU CANNOT REDUCE A CARPET BY 60% AND MAKE A PROFIT UNLESS IT WAS OVERPRICED BEFORE HAND

PLEASE NOTE THAT OFFERS SUCH AS FREE FITTING ARE USUALLY NOT CREDITABLE AS THE COST OF THE FITTING IS USUALLY ADDED BEFOREHAND AND A PROFESSIONAL FITTER DOES NOT WORK FOR FREE.

AVOID ALL OFFERS THAT HAVE FREE IMPLICATIONS .

IN GENERAL OVER THE PAST FEW DECADES THE FLOORING TRADE HAS BEEN STRUGGLING .THE MANUFACTURERS HAVE BEEN STRUGGLING TO MAINTAIN THEIR TURNOVERS AS THERE ARE FEWER FLOORING RETAILERS THAT CAN AFFORD TO  PRESTOCK LARGE AMOUNTS OF FLOORING BECAUSE OF THE INITIAL OUTLET AND ALSO BECAUSE OF THE COST OF WAREHOUSING .

MANY MANUFACTURERS HAVE REALISED THAT THEY CANNOT SURVIVE IF THEY WERE TO RELY ON RETAIL  STOCKISTS SO THEY HAVE MOVED TO SUPPLYING WHOLESALERS INSTEAD WHO THEN IN TURN SUPPLY THE RETAILERS.

IN TODAYS FLOORING RETAIL MARKET THERE IS VERY LITTLE NEED FOR SHOPS TO PRE STOCK  THEIR FLOORING AS THEY WILL HAVE THE FACILITY FOR NEXT DAY DELIVERY FROM HUGE WAREHOUSES WITH MILLIONS OF POUNDS WORTH OF STOCK. RETAILERS ARE ABLE TO TREAT THESE MULTI MILLION POUND WAREHOUSES AS IF THEY ARE THEIRS BUT WITH ONE BIG DIFFERENCE WITHOUT THE COSTS

WITH CONVENIENT FREE SAMPLING FROM THE WHOLESALERS THE RETAILER CAN OFFER THE PUBLIC A MASSIVE ARRAY OF FLOORING CHOICE AND WITH MANY WHOLESALERS PROVIDING DELIVERY 5 DAYS A WEEK THE REQUIREMENT FOR PRESTOCKING IS BECOMING MINIMAL.

WITHOUT THE ABOVE FACILITIES ALL FLOORING RETAILERS WOULD HAVE TO BE MULTI MILLIONAIRES  IF THEY HAD TO PRESTOCK THEIR AVAILABLE RANGES.

AT HEATHWOOD WE HAVE OVER 10000 RANGES AVAILABLE  WE WOULD HAVE TO BE BILLIONARES TO STOCK THESE GOODS AND HAVE A WAREHOUSE  THREE TIMES THE SIZE OF THE MILLENIUM STADIUM.

OUR SHOP AND PREMISES IS ONLY 58 SQ MTRS AND WE ARE NOT BILLIONAIRES………….BUT WE DONT NEED TO BE.

IN TODAYS FLOORING TRADE WITH THE HELP OF THE MULTI MILLION POUND WHOLESALERS THE SMALL FLOORING RETAILER CAN BUY AS CHEAP AS THE BIG WELL KNOWN FLOORING RETAILERS

IF YOU HAVE READ ALL OF THE ABOVE POINTS YOU WILL THEN REALISE

THAT  THE BIG FLOORING RETAILERS CANNOT COMPETE WITH THE SMALL FLOORING RETAILER

IT IS A VERY INTERESTING POINT THAT AT A LARGE OUTLET YOU WILL BE OFFERED A MUCH SMALLER CHOICE OF GOODS DUE TO THE FACT THAT THESE COMPANIES NEED TO TURNOVER THE STOCK THAT THEY HAVE INVESTED THEIR FINANCES IN AND WILL BE RELUCTANT TO OFFER ALTERNATIVES .

AT A SMALL FLOORING RETAILER WHO DOES NOT PRESTOCK MUCH THEY WILL NOT BE UNDER THE SAME SORT OF PRESSURE AND WILL BE MORE INCLINED TO OFFER YOU A WIDER CHOICE OF FLOORING.

MORE IMPORTANTLY A SMALL FLOORING RETAILER WILL USUALLY GIVE YOU A BETTER PERSONAL SERVICE AND APPRECIATE YOUR CUSTOM MORE.

HAVE YOU NOW CHANGED YOUR THINKING OF WHERE TO BUY THAT RED CARPET FROM?

WELL THATS  ABOUT IT FOR NOW AND IF YOU HAVE TAKEN THE TROUBLE TO HAVE  READ THIS LATEST POST WELL YOU CAN BE FORGIVEN FOR WONDERING WHY WE HAVE  LABELLED THIS POST “HEATHWOOD THE NEW CONCEPT IN FLOORING RETAIL”  AS IT  IN MANY WAYS IT  COULD BE TAKEN AS A MERE CRITIC OF WHAT IS HAPPENING IN THE FLOORING TRADE ……

WELL IN A WAY IT IS AS WE BELIEVE THE TRADE NEEDS TO BE SHAKEN UP WITH A TOTALLY  DIFFERENT APPROACH TO WHAT HAS BEEN OFFERED BEFORE IN A FAR MORE  HONEST WAY .

 THE STATE OF THE  CURRENT FLOORING TRADE IS THE BASIS FOR OUR DESIRE TO ENDORSE A NEW CONCEPT IN THE FLOORING TRADE.

This medicinal herb stimulates the production of female reproductive hormone, including estrogen, progesterone, viagra mastercard españa and testosterone. It does this by simply stopping the transformation regarding androgen hormone or testosterone to pharma-bi.com levitra online order Over production of dht. Stimulants pills have been used to cure a wide range discount priced viagra of ailments. It is a buy viagra without rx natural energy booster and brings back the ecstasy in your bedroom.